Pay Per Click (PPC) Advertising Management
1. Getting Started
Your Web Center Pay Per Click (PPC) advertising management specialists customize
Google, Yahoo, and Microsoft accounts just for you based on your advertising
objectives. The most effective advertising campaign to reach your target
market starts with a comprehensive interview to learn about your business,
market performance goals, your customers and their needs, the competition,
and your competitive advantages so we can help you maximize your advertising
investment. We will analyze the search engine marketing of your Website,
and finally, recommend the most effective internet marketing plan for you.
Your keyword advertising is a management service offered on a month-to-month
basis and there are no contract requirements. You may cancel, pause or
reactive your services anytime after the first month. Our qualified specialists
will consult with you about your specific marketing and sponsored advertising
requirement. We will recommend a sponsored marketing plan that will support
your specific objectives, and if you choose to work with us, you submit
the setup fee and the first month’s management fee.
Most of our clients are small, local companies setup fee is $300.00
per campaign. However, we also charge higher setup fees for accounts that
require an amount of research and setup time above and beyond the specification
of our average small business clients. If you have questions about your
business specifically or you want a program beyond the scope of the small
business advertisement program, please call or email us anytime.
We then start the process of getting your accounts ready to launch online.
This includes: a full keyword analysis including negative keywords, keyword
organization, copy writing for multiple ads in each group, proper platform
settings to maximize results demographically, budget monitoring, and much
more. The platforms at Google, Yahoo, and Microsoft offer many options
that businesses need to be aware of to get maximum results, and we make
sure everything is in place properly from the start.
2. PPC Advertising Monthly Management Fee
Your advertising specialist will monitor, strategize and make changes on an
ongoing basis to achieve the best possible results with the competitive,
real time online advertising. You get this customized detailed service for
a flat ongoing monthly management fee based on your total monthly traffic
budget. You may request to increase or decrease the budget according to your
operations and marketing plan for the same monthly fee. The monthly fees
start at $75.00 for 50 keywords or key phrases.
3. Yahoo! Search, Google AdWords & Microsoft AdCenter Charges
When you contract our services, you agree to the current terms of service of Yahoo!
Search Marketing, Google
AdWords and Microsoft AdCenter.
Any traffic received through these accounts will be paid by direct credit card
billing for your accounts. Your monthly traffic budget will not flow through
Your Web Center.
Our flat fees are designed to achieve a true partnership with your business.
If you succeed, we succeed. Our goal is to maximize the results of your advertising
investment regardless of budget. We look forward to maximizing your return
on investment, boosting your bottom line, and at the same time allowing you
to concentrate on your core business while we maximize the results of your
search engine marketing campaigns.